Michelin Tyres NZ

About Michelin Tyres

Michelin is the world's largest tyre company by revenue and one of the most innovative manufacturers in the industry. Founded in Clermont-Ferrand, France in 1889, Michelin has spent over 135 years pushing the boundaries of tyre technology. The company holds more than 12,000 active patents and invests approximately $1.5 billion annually in research and development.

Michelin invented the radial tyre in 1946 — a breakthrough that transformed the entire automotive industry and remains the standard today. Their commitment to innovation extends to sustainability, with ambitious goals to make all tyres from 100% renewable or recycled materials by 2050.

For New Zealand drivers, Michelin tyres are renowned for their exceptional longevity, fuel efficiency, and all-round performance. The Michelin Primacy and Pilot Sport ranges are among the most popular premium tyres sold in New Zealand, trusted by drivers who value safety and long tread life.

Michelin Tyres in New Zealand

Michelin is one of the most trusted tyre brands among New Zealand drivers, particularly valued for their long tread life and fuel efficiency. On New Zealand's varied terrain — from motorways to winding rural roads — Michelin tyres deliver consistent, reliable performance in all conditions.