Yokohama Tyres NZ

About Yokohama Tyres

Yokohama is one of Japan's oldest and most respected tyre manufacturers, founded in 1917 in Hiratsuka, Kanagawa Prefecture. With over 100 years of Japanese engineering heritage, Yokohama has built a reputation for precision, quality, and innovation. The company has a strong motorsport pedigree, competing in Super GT, the Bathurst 12 Hour, and various endurance racing championships.

Yokohama's approach to tyre design reflects Japanese manufacturing philosophy — meticulous attention to detail, continuous improvement, and a relentless pursuit of perfection. Their BluEarth technology focuses on environmental performance without compromising safety, while their ADVAN range delivers track-proven performance for enthusiast drivers.

For New Zealand drivers, Yokohama is particularly well-regarded for their wet weather performance and their excellent range of SUV and 4WD tyres. The Geolandar range is one of the most popular all-terrain and off-road tyre choices in New Zealand, trusted by 4WD enthusiasts across the country.

Yokohama Tyres in New Zealand

Yokohama is one of the most popular tyre brands in New Zealand, especially for SUV and 4WD vehicles. Their Geolandar range is a favourite among Kiwi off-road enthusiasts, while their ADVAN performance tyres are popular on the track day circuit. Yokohama's wet grip performance is a major advantage in NZ's rainy climate.